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Rachel Spencer

Publicity Expert - The Paw Post

You know you’re absolutely brilliant at what you do. 


You know the work you do makes a massive difference for the animals you support and their families.


But when it comes to talking about it online and on social media, it feels uncomfortable. 


If that sounds familiar, you’re not alone - and this session is for you.


Rachel Spencer is a journalist, accredited pet business coach, award-winning pet blogger and podcaster and supports kind, heart-led pet professionals like you feel more comfortable and confident showing up and sharing what they do.


In this session, we’ll chat about:

  • Why self-promotion feels so uncomfortable (especially when you care so deeply about animals)

  • How to spot the magic in the everyday things you do

  • Finding stories in your work as a pet professional that help people get what makes you different

  • Easy ways to show up that don’t feel forced or fake


You’ll come away with practical ideas, mindset shifts around what visibility means and the confidence to start putting yourself out there in a way that feels right for you. 

Rachel Spencer

© THE HOLISTIC PET CARE CONFERENCE 2025

Educate | Motivate | Inspire | Change

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